Privacy Policy

Effective Date: January 29, 2025 · Last Updated: October 13, 2026. At Orovia Wellness, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard personal information when you visit our website (www.oroviawellness.com), contact us, place an order, or communicate with us regarding qualified laboratory research procurement, order support, or product documentation. Our use of service providers and advertising partners, and your options to control advertising sharing, are described below.

1. Information We Collect

Personal information you provide: when you interact with our website or contact us, we may collect your name, email address, phone number, and other information you may provide via forms, surveys, or messages.

Automatically collected information: when you visit our website, we may automatically collect browser and device information, IP address, usage data (pages visited, links clicked), and cookies and tracking technologies (explained below).

2. How We Use Your Information

We collect your personal information to operate and improve our website (ensure optimal functionality, performance, and user experience); communicate with you (respond to inquiries, provide support, and send important updates — including email communications via Mailchimp); and analyze usage to understand behavior and improve our services.

We share limited shopping activity with Snapchat, Meta, TikTok and Google Ads / Analytics for advertising measurement as described below.

3. Third-Party Services

To support our website operations, order processing, and communications, we may use trusted third-party service providers.

Mailchimp (email communication): we use Mailchimp to manage and send emails. New customer accounts are automatically added to our email list as disclosed during signup. You may also join through our newsletter form. Emails may include product news and promotional offers. You can unsubscribe from marketing using the link in any marketing email; existing unsubscribe choices are respected. We sync customer, product and order information with Mailchimp to manage our store marketing. Transactional order and shipping messages are separate from marketing subscriptions. Mailchimp adheres to confidentiality and industry-standard privacy practices.

Website hosting & analytics: our website may use third-party hosting and analytics tools to improve performance. Advertising measurement on public store pages is described below.

4. Data Security

We implement reasonable and appropriate safeguards to protect your information from unauthorized access, alteration, disclosure, or destruction.

While we take data protection seriously, no online system can guarantee 100% security. We encourage you to use caution when sharing personal data online.

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to improve user experience, remember preferences, and analyze site performance.

Order source reporting: a first-party cookie remembers the first and latest identifiable campaign or referring website within a 30-day window. We save those source details with an order to understand which channels bring customers to our store. This feature does not send purchase events to advertising platforms and does not store full referring URLs or advertising click identifiers. We skip this browser tracking when Global Privacy Control or Do Not Track is enabled.

Advertising measurement: our public storefront uses advertising measurement automatically. The former custom advertising-choice panel and its saved-setting gate have been removed. Our direct integrations honor Global Privacy Control and Do Not Track browser signals. Private account and admin pages are excluded from our advertising page tracking.

Snapchat advertising measurement: when enabled, we send page views on store pages, product views, cart additions, checkout starts and confirmed purchases to Snapchat. This includes product identifiers, quantities, prices and purchase totals, event timestamps, your IP address and browser information, a hashed first-party cookie identifier and Snapchat ad-click identifiers when present. Snap and its affiliates may use cookies and similar technologies and the information they receive for measurement, advertising targeting and improving their services. We do not send your email, phone number, name, shipping address, payment-card information, research-field answers or private account-page URLs through this integration.

TikTok measurement: when enabled, the TikTok Pixel receives store page views, product views, cart additions, checkout starts and server-verified purchases, including product identifiers and names, quantities, discounted prices, USD totals and unique event identifiers. TikTok also processes advertising cookies, ad-click identifiers, IP address and browser/device information for measurement. We do not supply customer names, emails, phone numbers, addresses, payment details or research-field answers in our event payloads.

Meta (Facebook and Instagram) measurement: Google Tag Manager loads on public store pages, including checkout and order confirmation. Tags configured in this container may send browsing and shopping activity, product details, purchase totals, advertising identifiers, IP address and browser/device information to Meta for advertising measurement. GTM manages the Meta Pixel configuration. The former custom advertising-choice panel no longer controls initialization.

Google Ads advertising measurement: when enabled, its tag uses advertising cookies, ad-click identifiers, IP address and browser/device information to measure advertising. When you view a confirmed checkout or receipt, we send a server-verified purchase total, USD currency and a unique transaction identifier. Our conversion payload does not include product details, names, emails, phone numbers, addresses, card information or research-field answers. Personalized advertising, Google Signals and enhanced conversion collection are disabled in this integration. Previously sent events cannot be recalled through this preference.

Google Analytics: we measure store page views, product views, cart additions, checkout starts and server-verified purchases. Analytics receives product identifiers, quantities, discounted prices, currency, shipping totals, a unique transaction identifier, limited campaign parameters, referring website and browser/device information. Purchase revenue excludes shipping. We do not send names, email addresses, phone numbers, street addresses, payment details, research-field answers or private account-page URLs. Google Signals, personalized advertising and enhanced conversion collection are disabled. These Analytics events do not create an additional primary Google Ads purchase conversion.

How Google uses information from sites that use its services

For questions or requests about advertising data sharing, contact info@oroviawellness.com. Previously sent events cannot be recalled through browser settings. Ad-click identifiers and pending order-matching information are retained for up to 30 days or until delivery. Delivery payloads are removed after successful delivery or when the retry window of less than 48 hours expires.

You may disable cookies through your browser, but doing so may impact website functionality.

6. Your Rights & Choices

Depending on your location, you may have the right to access your personal data, correct inaccurate information, request deletion of your data (where legally possible), and opt out of data collection or marketing communications.

To exercise any of these rights, contact us at info@oroviawellness.com.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in practices or legal requirements. When updates occur, we will revise the 'Effective Date' above and post the updated version on our website. We recommend revisiting this page occasionally.

8. Text Messaging (SMS) Communications

If you opt in to receive text messages from Orovia Wellness (Oroviawellness LLC), we collect your mobile phone number, the date, time, and source of your consent, and related records so we can honor your preferences.

How you opt in: you may opt in by submitting your mobile number and checking the unchecked consent box on our text-message sign-up form, or by texting START or YES to our number. Consent is not a condition of any purchase.

What we send: recurring automated messages, which may include order confirmations, shipping and tracking updates, text-to-order replies, customer-care responses, and occasional promotional offers. Message frequency varies. Message and data rates may apply.

How to opt out or get help: reply STOP at any time to unsubscribe from text messages; you will receive a one-time confirmation. Reply HELP for help, or contact us at info@oroviawellness.com.

No sharing of mobile information: no mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Mobile opt-in data and consent are never sold, rented, or shared with any third party, other than service providers (such as our messaging platform) acting on our behalf solely to deliver messages to you. Text messaging originator opt-in data and consent are excluded from any data-sharing described elsewhere in this policy.

9. Contact Information

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us: Email: info@oroviawellness.com · Website: www.oroviawellness.com · Company: Orovia Wellness · Address: Los Angeles, California, USA.